Hai Booca

Hai Booca · Vertical explainer · 1:48 · 2026

All work

01 · The brief

A child’s speech journey a parent can follow in under two minutes.

Brief: Explain a healthcare process, from a child’s first attempt at a word to assessment and clinical understanding, in a film that feels reassuring, human and easy to follow.
Our role: Video production, from the first sketch to the final mix.
Deliverables: Vertical explainer (9:16)
Storyboard and storyreel
Key frames and characters

02 · Scenes · 6 stills

00:00
00:18
00:36
00:54
01:12
01:30

03 · Story

The story behind the motion.

Hai Booca is a short motion film that explains how speech develops, through one simple and emotional story.

The challenge was to turn a complex healthcare process, from a child’s speech attempt to assessment and clinical understanding, into something that feels reassuring, human and easy to follow.

Booca celebrating a completed screening with a green check

04 · Idea

From a complex process to a simple, human idea.

Speech development is a gradual journey. There is no single moment where progress suddenly appears.

That insight became the heart of the story: a child trying to say “kitten”, and with every attempt, a new part of the illustration appears.

Sketch 1: the word “kitten” taking shape, attempt 1 of 6

Sketch 6: the word “kitten” taking shape, attempt 6 of 6

05 · Plan

Turning the idea into a clear visual plan.

We mapped the story into a step-by-step sequence, defining the key scenes, dialogue and timing so that every moment had a purpose.

Storyboard sheet: six numbered panels mapping the kitten scenes

06 · World

Designing a world that feels warm and credible.

With the sequence in place, we developed the key frames, characters and visual elements that would later become motion.

The style had to feel friendly for children, reassuring for parents and credible for clinicians.

Two children sitting together on a cloud

07 · Motion

From static frames to a living, expressive animation.

Once the visual direction was locked, we brought the frames to life. Every movement was designed to make progress visible, encourage the child and guide the viewer through the story.

Laptop showing the Hai Booca animation timeline

08 · Process

From rough sketch to finished film.

Rough sketches tested how the message could unfold. A timed storyreel with temporary voice, music and sound set the pacing. Polished frames fixed the illustration style, type and colour.

Then the frames were animated and refined, and the final voiceover, music and sound design were mixed with the picture.