Lovo

Lovo · Launch teaser · 0:45 · 2026

All work

01 · The brief

Real places, shown by real people, instead of a feature list.

Brief: Introduce a new travel concept in a short launch film without turning it into a product demo: clear, human and curious enough to leave room for the viewer.
Our role: Art direction and motion design.
Deliverables: Horizontal launch teaser (16:9)
Storyboard and story beats
Visual system: type, labels and interface fragments

02 · Scenes · 5 stills

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00:36

03 · Brief

Finding real places through real people.

Lovo needed a short launch film that could introduce a new travel concept without becoming a conventional product demo. The challenge was to keep the message clear, human and intriguing while leaving enough space for curiosity.

Lovo app on an orange iPhone: search, stay filters and hotel listings

App Store listing: “Lovo: Travel Booking & Social media”, with three app screens

04 · Concept

From a listing to an experience.

We built the story around one simple idea: a place is more than a listing. Instead of features, the concept turns attention to real people, lived experiences and the human view behind every destination.

Storyboard sketch 1: “How was your trip?”

05 · Structure

Mapping the teaser.

The concept became a clear sequence of visual beats. Storyboards, scene order and timing shaped the journey from search to discovery, connection and invitation.

Storyboard 3: hotels and people, arrows meeting at a question mark

Storyboard 5: “Lovo” in a black circle, arrows around it

06 · Language

Building a language for discovery.

We developed a visual system where type, travel imagery, interface fragments, labels and graphic elements work together as one world. The goal was warm, contemporary and editorial rather than technical.

Label system: “Travelers discover”, “Hotels inspire”, “Creators share”

Tagline pill: “Connected by real experiences”

07 · Motion

Making the system move.

This is where the visual system became motion. Timing, transitions, easing, type, interface movement and connection graphics were refined into a flow that feels structured but still natural and human.

Laptop hanging from orange ropes, an animation timeline for the Lovo teaser on screen

08 · Final

From rough cut to launch film.

The final stage was pacing, transition polish, sound design and rhythm. Every layer was refined until the teaser felt like one continuous story rather than a set of separate scenes.